365 by Whole Foods Market, Kid's Fluoride-Free Toothpaste, Strawberry, 4.2 Ounce
The verdict
Parents appreciate this fluoride-free toothpaste for its pleasant strawberry taste that motivates kids to brush, and it cleans effectively without being harsh.
What parents love
- • kids enjoy strawberry flavor
- • motivates brushing
- • cleans teeth well
- • safe if swallowed
- • easy to squeeze tube
Safety check — clear
We cross-checked this product and its manufacturer against CPSC recall notices, NHTSA child-seat recalls, FDA recalls and the AAP's safe-sleep criteria on August 31, 2026, and found no active recall or safe-sleep concern. That is a check of the public recall record, not a test of the product.
Not sure you need this at all?
We take no commission on anything here, so we can say what most lists won't: a good deal of standard baby gear is skippable, borrowable, or actively discouraged by current safety guidance.
Read what we tell people to skip ›Worth knowing (safety)
Amount matters more than brand, and it changes with age: the AAPD and AAP advise a smear about the size of a grain of rice for under-3s, and a pea-sized amount from 3 to 6, with an adult supervising so it is spat out rather than swallowed. Fluoride is the ingredient that prevents decay — fluoride-free training pastes taste nice and do not do that job.
How we read it: distilled from 1,118 Amazon reviews, last checked August 18, 2026. We carry no affiliate links and no brand pays to be featured — here's how we work.
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