Cradle & Care
Crest Advanced Kid's Fluoride Toothpaste, Bubblegum Flavor, 4.2 oz, 3 Count, Color-Changing Anticavity Toothpaste

Crest Advanced Kid's Fluoride Toothpaste, Bubblegum Flavor, 4.2 oz, 3 Count, Color-Changing Anticavity Toothpaste

4.8 (3,446 Amazon ratings)$10.99
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The verdict

Parents consistently praise this toothpaste for making brushing fun and easier for kids through its color-changing feature and appealing bubblegum flavor, while appreciating the trusted brand quality and good value in the multi-pack.

What parents love

  • color-changing feature excites kids
  • kid-friendly bubblegum flavor
  • encourages regular brushing
  • easy-to-use flip cap
  • durable tube handles rough use
  • trusted brand for cavity protection
  • good value multi-pack

Beyond the listing

Parents appreciate the gentle brushing experience and find the bubblegum flavor appealing without being overwhelming. The color-changing feature is praised for encouraging kids to brush longer, though some note the effect doesn't always work as consistently as expected.

Holds up elsewhere

  • gentle brushing experience
  • kid-friendly flavor
  • encourages longer brushing sessions
  • color-changing feature engagement

Comes up as a drawback

  • color-changing effect unreliable

Safety check — clear

We cross-checked this product and its manufacturer against CPSC recall notices, NHTSA child-seat recalls, FDA recalls and the AAP's safe-sleep criteria on August 31, 2026, and found no active recall or safe-sleep concern. That is a check of the public recall record, not a test of the product.

Not sure you need this at all?

We take no commission on anything here, so we can say what most lists won't: a good deal of standard baby gear is skippable, borrowable, or actively discouraged by current safety guidance.

Read what we tell people to skip ›

Worth knowing (safety)

Amount matters more than brand, and it changes with age: the AAPD and AAP advise a smear about the size of a grain of rice for under-3s, and a pea-sized amount from 3 to 6, with an adult supervising so it is spat out rather than swallowed. Fluoride is the ingredient that prevents decay — fluoride-free training pastes taste nice and do not do that job.

How we read it: distilled from 3,446 Amazon reviews, last checked August 18, 2026. We carry no affiliate links and no brand pays to be featured — here's how we work.

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