Crest Toothpaste, Kids Advanced Fluoride Toothpaste, Bubblegum Flavor, 4.2 oz
The verdict
Most reviewers praise this toothpaste for its engaging color-changing feature and bubblegum flavor that motivates kids to brush longer, though some report the color-change effect doesn't work as advertised and a few dislike the taste.
What parents love
- • color-changing feature encourages longer brushing
- • bubblegum flavor kids enjoy
- • makes brushing feel fun and less like a chore
- • fluoride protection against cavities
- • easy-to-use tube and cap for kids
Worth knowing
- • color-changing effect doesn't work reliably
- • some kids dislike the taste
Beyond the listing
Parents report that kids enjoy the bubblegum flavor and brush willingly with it. A dental hygienist confirmed the toothpaste contains effective fluoride for cavity protection and is economical, though one reviewer noted the taste differs from other brands.
Holds up elsewhere
- kids enjoy the flavor
- economical price point
- fluoride strengthens enamel
- has ADA seal of approval
Comes up as a drawback
- taste differs from other brands
- small screw cap can be inconvenient
Safety check — clear
We cross-checked this product and its manufacturer against CPSC recall notices, NHTSA child-seat recalls, FDA recalls and the AAP's safe-sleep criteria on September 7, 2026, and found no active recall or safe-sleep concern. That is a check of the public recall record, not a test of the product.
Not sure you need this at all?
We take no commission on anything here, so we can say what most lists won't: a good deal of standard baby gear is skippable, borrowable, or actively discouraged by current safety guidance.
Read what we tell people to skip ›Rating and review themes are distilled from real Amazon customer reviews (shown only once a product has at least 7 ratings), last checked August 19, 2026. We carry no affiliate links and no brand pays to be featured — here's how we work.
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