Cradle & Care
Jack N Jill Natural Toothpaste, Strawberry & Blueberry, 1.76 oz (Pack of 2) | Fluoride Free Kids & Toddlers Toothpaste, Gently Cleans Teeth, Helps Soothe Gums, 40% Xylitol, BPA Free, No Artificial Dyes

Jack N Jill Natural Toothpaste, Strawberry & Blueberry, 1.76 oz (Pack of 2) | Fluoride Free Kids & Toddlers Toothpaste, Gently Cleans Teeth, Helps Soothe Gums, 40% Xylitol, BPA Free, No Artificial Dyes

4.7 (2,877 Amazon ratings)$15.39
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The verdict

Jack N Jill Natural Toothpaste is highly rated by parents for its safe, fluoride-free formula and kid-friendly taste that makes toddlers eager to brush, though some find the tube size small for the price.

What parents love

  • kids actually enjoy brushing
  • fluoride-free and safe to swallow
  • natural ingredients without artificial additives
  • mild flavor not overly sweet
  • good tube longevity with small portions

Worth knowing

  • tube size small for price

Beyond the listing

Parents and reviewers appreciate the natural ingredients, organic berry flavors, and safety features like being fluoride-free and safe to swallow. Some note the product works well for kids' oral hygiene, though packaging quality and size are mentioned as minor drawbacks.

Holds up elsewhere

  • kids enjoy the natural flavors
  • safe to swallow formula
  • contains xylitol for teeth health
  • organic berry-based flavoring
  • gum-soothing calendula included
  • fluoride and SLS free

Comes up as a drawback

  • flimsy packaging and dispenser
  • small package size runs out quickly

Safety check — clear

We cross-checked this product and its manufacturer against CPSC recall notices, NHTSA child-seat recalls, FDA recalls and the AAP's safe-sleep criteria on August 31, 2026, and found no active recall or safe-sleep concern. That is a check of the public recall record, not a test of the product.

Not sure you need this at all?

We take no commission on anything here, so we can say what most lists won't: a good deal of standard baby gear is skippable, borrowable, or actively discouraged by current safety guidance.

Read what we tell people to skip ›

Worth knowing (safety)

Amount matters more than brand, and it changes with age: the AAPD and AAP advise a smear about the size of a grain of rice for under-3s, and a pea-sized amount from 3 to 6, with an adult supervising so it is spat out rather than swallowed. Fluoride is the ingredient that prevents decay — fluoride-free training pastes taste nice and do not do that job.

How we read it: distilled from 2,877 Amazon reviews, last checked August 18, 2026. We carry no affiliate links and no brand pays to be featured — here's how we work.

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