up&up
Baby Oil - Aloe Vitamin E - 20oz - up&up™: Moisturizing, Dye-Free, Paraben-Free, Sulfate-Free
The verdict
This Target baby oil is generally praised for moisturizing properties and affordable price, but some customers report allergic reactions or rashes, and occasional quality control issues like missing safety seals.
What parents love
- • effective moisturizing for skin
- • works for adults too
- • affordable store brand option
Worth knowing
- • causes allergic reactions or rashes
- • missing safety seal on some bottles
- • inconsistent smell between batches
Safety check — clear
We cross-checked this product and its manufacturer against CPSC recall notices, NHTSA child-seat recalls, FDA recalls and the AAP's safe-sleep criteria on August 31, 2026, and found no active recall or safe-sleep concern. That is a check of the public recall record, not a test of the product.
Not sure you need this at all?
We take no commission on anything here, so we can say what most lists won't: a good deal of standard baby gear is skippable, borrowable, or actively discouraged by current safety guidance.
Read what we tell people to skip ›How we read it: distilled from 1,261 Amazon reviews, last checked August 19, 2026. We carry no affiliate links and no brand pays to be featured — here's how we work.
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