up&up
Premium Powder Infant Formula - 36oz - up&up™: Hydrolyzed Protein, Certified Gluten-Free, Non-GMO Project Verified
The verdict
This budget-friendly infant formula works well for most babies and is comparable to name brands, though some parents report gas issues or a fishy smell that may indicate quality control inconsistencies.
What parents love
- • comparable to name brand formulas
- • good option for budget-conscious parents
- • babies tolerate it well
Worth knowing
- • some batches have fishy smell
- • caused gas and digestive upset
Safety check — clear
We cross-checked this product and its manufacturer against CPSC recall notices, NHTSA child-seat recalls, FDA recalls and the AAP's safe-sleep criteria on September 7, 2026, and found no active recall or safe-sleep concern. That is a check of the public recall record, not a test of the product.
We looked for independent reviews and didn't find any
We searched the review sites and video channels we normally draw on, and found listings and product descriptions rather than anyone's actual experience. That's usually a sign this is a commodity — the ratings above are real, and beyond them there isn't much to weigh up. Buy the cheap one.
Not sure you need this at all?
We take no commission on anything here, so we can say what most lists won't: a good deal of standard baby gear is skippable, borrowable, or actively discouraged by current safety guidance.
Read what we tell people to skip ›How we read it: distilled from 301 Amazon reviews, last checked August 19, 2026. We carry no affiliate links and no brand pays to be featured — here's how we work.
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